Solid, Healthy Choices

4.15

We're almost half-way through 2017, and it's been a fairly good year for food so far. Sustainability, access to healthy choices, and growth of non-GMO, naturally flavored and colored foods have solidified in the market.

And good thing, because up-coming generations will demand more and more healthful choices. Generation Z, those born after 1993 (now in their early-20's and younger) are setting a growing expectation for availability of healthful choices anytime, anywhere. They have grown up with access, through a digital world, to whatever they want, when they want it.

The market is responding well to these expectations, as Gen Z aren't the only ones demanding more healthful choices. Check out this article from Gordon Food Service, a food supply and transportation company, highlighting how trends for Boomers and Gen Z are both trending toward healthy choices.

Instant access to information and understanding what is best for our health and wellness, is helping to make healthful food arguments that so many have tried to make for decades. Varied ethnic preferences are coming to the forefront, as are plant-based menus and spicy, more adventurous flavors. These choices can be core to healthful eating habits recognized the world over, and the earlier we set these trends in our lifestyles, the better.

So find a young person who is interested and engaged in their food choices, and strike up a conversation. You'll likely share some thoughts on variety, sustainability, and maybe even farm-to-table and meatless favorites. Happy, healthful relating.

By the Way

Besides the fact that Gen Z will trend toward what is new and unique, they also appreciate the classics, both in flavor selections like chocolate and vanilla, and drinks like coffee and soda. So even though healthful choices may better define their palettes, there will likely be consistent western comfort foods on the market for decades to come.