Make Healthy the New Norm

2.42
Have you heard of the 431 Project? I hadn't either until a few months ago. It is one of those passionate movements unfolding before our eyes, and for me, I really want to see them succeed.

The 431 Project was started by Spartan Races Founder and CEO Joe DeSena, with the goal of impacting today's kids, teens and young adults toward healthy living. To do this we have to get them off the couch, engaged in regular physical activity, and eating healthy, nutritious foods. That's a tall order given that obesity among children is about 17%, and has been for over 10 years.

But the organizers of the 431 Project are up to the challenge, after all, they have the grit of the Spartan Races behind their efforts. If you're familiar with the Spartan Races (see my post from last year) you know that they eat challenges for a snack between morning muesli and a 15 mile run through the mud...

Check out what the 431 Project is doing here: www.The431Project.com, and think about a student or young adult you may be able to influence toward healthy living. Is there a niece or nephew, or a neighbor, or maybe one of your own children, who needs to move toward healthier lifestyle choices? The very best time to begin making healthy choices is today, and if we can help even one person move toward those good wellness choices, then all of our effort is worthwhile.

By the Way

There are numerous ways to bring the 431 Project to your community, for the benefit of youth and young adults. Check out this document available from the 431 Project website, and see if one of the activities may fit in your community: Healthy Initiatives.